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How Copywriting Freelancers Can Protect Themselves From Being Cheated Without Contracts Or Lawyers

If you are a copywriter and want to make sure you never get cheated or screwed over in any way when doing your deals, then this article will show y

Copywriting's Free First Step - The Home-Based Writer's Guide

Whether you have a full-time job or spend much of your time raising your children, there’s no doubt that a little extra cash can come in handy. T

Viral Copywriting

Many professional copywriters don’t think much of blogs as sales vehicles. Why? Because blogs are not a “direct-response” sales environment

Editing and the N400 Brain Wave

The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprintin

Explode Your Sales With 4 Simple Strategies To Writing a Killer Sales Letter

Having the skills and knowledge to write an effective sales letter will mean the difference between success and failure in almost any business. The

Freaky Little Copywriting Trick Lets You Use Ordinary Photographs To Instantly Explode Your Response

If you would like to know how to make the photos in your sales letters dramatically increase your overall response and profits (and do it almost im

Bootstrapping Your Way Past Trite, Overused Expressions

I know that at times I'm as guilty as the next person for "recycling ideas," but there comes a point when you find yourself going crosseyed at all

How to Write a Very Effective Ad Copy For Dummies

A picture may be worth 1,000 words, but it is words, and not dancing images that sell to an audience. Text links often pull better than banner ads;

Earn Six-Figures Copywriting? Why I Respectfully Disagree With AWAI and Michael Masterson

Aspiring copywriter, be warned.

Don't expect to "retire this year and still make more money than most doctors." Paul Hollingshead a

Copywriting Secret Found In Ancient Religious Texts Makes Your Copy Almost Impossible To Ignore

If you want to know how you can inject a lot of attention-grabbing drama into all your sales letters...and make your copy all but impossible to ign

You Need To Learn The Basics Of Copywriting If You Want To Make Money Online

Don't Let The Competition Get An Edge On You

We've all seen [and maybe bought] the Ebooks that promised to teach you the "magic words" or "hy

Common Copywriting "Blunder" Makes Your Glowing Testimonials Work Against You

Recently a sales letter came across my desk for me to critique. This letter was excellent in almost every single way, except for the way the testi

Copywriting Secret Used By Multi-Million Dollar Mailing Houses Makes Your Copy Impossible To Ignore

If you sell an information product...and want to learn a simple (but extremely effective) way to make your ad selling it pull in more response almo

5 Powerful Words To Punch Up Your Ads

GUARANTEE. This is particularly important on the web. It promises security and no risk, and the chances are that few people will actually ta

Marketing Guru: Exposure Packed Sales Letter

A killer sales letter accomplishes seven specific objectives; besides, of course, selling your product. An effective sales tool, the sales letter,

Marketing Your Web Writing Service - The Two Top Ways

Marketing your web writing service is a huge part of a successful freelance business. Online marketing, networking, publicity, and advertising are

The Open Secret to Writing Copy You and Your Client Will Love Without Taking All Day About It

So you write advertising copy for your company? You poor soul.

For there’s nothing more intimidating than looking at a blank piece of pape

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About

The life of Joe Karbo, the greatest mail order book writer and self-publisher of all time, has some valuable lessons, which will make all the diffe

Google Adsense Copywriting and SEO

The hardest part in getting a website off the ground purely for Google Adsense, known as a 'mini-site', is coming up with a topic that hasn't alrea

Different Strokes for Different Folks

One of the comments I hear most often when talking to clients about their writing projects is this: “Well, my product appeals to all age group

Making Sales Copy Easy to Read

You want your sales letter or ad copy to be easy to read. The following elements help make copy reading easy on the eyes. And easy to understand.

Copywriting: Bringing Copywriters and Designers Together in Turnkey Alliances

"Clients today are looking for total solutions, not just writing services. Writers should focus, not just on being providers of services, but rathe

Are You A Seven Figure Copywriter?

What is that you may ask? It’s closely related to yesterday’s post. Let me explain.
In the teachings of Buddha, it says “The Five facul

What Copywriters Want - And How To Keep Them Happy

If you're paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they'll do a better job

Five Keys to Writing Good Web Copy

You’ve invested countless hours and spent serious money designing a Web site that makes your company look good. If only you put the same time an

Real-Life Copywriting Course for Non-Writers

The following information represents what you might call a “real life copywriting course for non-writers.” If you’re not someone who loves t

How To Put The Power Of YOU Into Your Web Copywriting

One of the most important words in the vocabulary of a Web copywriter is the simple little three-letter word "you".
Many Web copywriters fa

Event Promotions: the Art of Writing Great Copy to Blast Out Your Supporters

Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with

Action Words Increase Sales, Subscriptions, and Traffic (revised)

A call to action such as call now, order now, and click here can dramatically increase your sales. Motivate readers to do what you want them to do

Copywriting - How To Use The Power Of Words To Effortlessly Persuade People To Buy Now

Imagine changing one word in your sales copy and it would
increase sales dramatically...

How can you accomplis

Copywriting Makeover: Distinction and Benefits; Part 2 of 2

In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Au

Copywriting Makeover: Subtle Changes Make A Noticeable Difference; Part 1 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercia

5 Tips to Hook Your Readers with Long Copy (and keep 'em reading all the way to the end)

Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so yo

Exciting Words for Your Ads and Promotion Copy

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not us

Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President

It is a crisp, clear autumn afternoon. About 1:30. A full sun hangs in a bright blue sky. A large crowd mills about.
The date is November 19t

Creative Marketing: Your Marketing Idea Box

Do you ever find yourself looking for a great promotional idea? Or staring at a blank computer screen, trying to come up with just the right words

Copywriting for Targeted Internet Marketing

Targeted internet marketing has vast advantages because when your marketing messages and advertisements are delivered to the appropriate t

Your Website Sucks: The Value of Shock Value Marketing

It worked, didn't it? Here you are and why? Because my article title is absurd.
Welcome to the world of shock value marketing. How many bu

Unimaginable Power of the Content - Most Sacred Secrets of Effective Copywriting Revealed

Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copyw

6 Things to Look For When Hiring a Copywriter

Avoid Mistakes When Hiring A Copywriter
You’ve done some research. You’ve found a copywriter who will talk to you on the phone, an

Questions To Ask When Hiring A Copywriter

One of the best ways to protect yourself when hiring a copywriter is to ask a lot of intelligent questions.
First of all, I strongly recommen

Another 5 Deadly Copywriting Mistakes

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about.
It’s not your fault.

10 Killer Ways To Make Your Ad Sell

1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
2. Gain extra cr

10 Hypnotic-Like Sentences That Sell Like Crazy

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subco

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promot

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
2. Most

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for or

42 Deadly Ad Copy Sins That I've Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that

10 Ways To Make Your Ad Command Attention

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product clai

10 Sizzling Ways To Improve Your Ad Copy

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration